Chairman and Managing Director of Axis My India, Pradeep Gupta announced his upcoming book on Friday. In a tweet, he said that the book, title ‘How India Votes and What it Means’, is based on the years of his field interviews and analysis, which made him India’s top psephologist.
Pradeep Gupta’s team at My Axis India, an innovative media house, has been one of the foremost poll analysts, making accurate exit poll predictions over the years. Gupta’s experience and style of delivering results are so unique that the Harvard Business School recently built a case study on Axis My India. The poll predictions delivered by Pradeep and his team are showcased on popular TV news media channels India Today and Aaj Tak.
India is the biggest electoral democracy in the world. With hundreds of millions of listed voters, it is a monumental task to analyse the pattern of voting and the way Indians choose their leaders. My Axis India has succeeded in solving the crux, spending hours on the road before and during the elections. Therefore, the book is definitely going to be a must-read for the students of politics and those who are interested in understanding the multiple layers of our democracy.
‘How India Votes and What it Means’ is being published by Juggernaut Books, though the release date hasn’t been revealed yet.
About the Author and My Axis India
Pradeep Gupta is a first-generation entrepreneur, with extensive experience in marketing and the media industry. He is an expert in comprehending the complexities of the Indian political system, including the regional diversity, communal differences, and social stratifications, which is evident from the success of My Axis India in exit polls for years. My Axis India is India’s leading innovative media companies, that conducts market research, surveys, on-ground rural activation, etc. It has a tremendous reach of over 16 crore households in India, the largest in its segment.
Noman is a literature student, news analyst, and content creator. When not writing news and other content for clients, he likes to read novels and talk about them. Born and raised in a ghetto of Mumbai, he is vocal about the social issues facing the slums and his community. Noman is the co-founder of Bombay Reads, a platform where he likes to write and discuss books.